A RARE Story....

Once upon a time, there was an individual who was searching for their purpose in life. They had always felt a deep desire to help others and make a difference in the world, but they weren't sure how to go about it.

One day, this individual came across a Japanese philosophy called IKIGAI, which means 'discover your purpose in life.' It was all about finding the reason you wake up each morning and choosing something that aligns with your strengths, passions, and the needs of the world. This philosophy really resonated with the individual and gave them a sense of direction in their life.

Years went by, and the individual continued to explore their passion for helping others. Started a non-profit organization in 2018 called RARE HEART, which was dedicated to bringing joy and happiness to people's lives. They poured their heart and soul into this mission, and it brought them a sense of fulfillment that they had never experienced before.

Eventually, the individual had the opportunity to visit Japan, a country that had always fascinated them. While they were there, they discovered the Ikigai philosophy in a book called 'Ikigai' by Héctor García & Francesc Miralles. Being able to observe and experience Japan's culture truly inspired them to design a new collection called the RARE JP Collection.

The RARE JP Collection was all about capturing the essence of Japanese culture and incorporating it into a line of products that would bring joy and happiness to people's lives. The individual poured their heart and soul into this project, drawing inspiration from the polite, caring, helpful, and joyful people they had met in Japan.

Even though the individual was a bit shy and hesitant to do some of the things they wanted to do in Japan, they persevered and continued to explore this beautiful country. They hoped that their experience would inspire others to visit Japan, see the beautiful sites, and gain a sense of blissfulness.

And so, the individual continued to pursue their passion for helping others, drawing inspiration from their experiences in Japan and the Ikigai philosophy. Never forgetting the importance of letting love conquer the world and bringing joy and happiness to people's lives.